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If you're confused about counting calories or managing how much carbohydrate or fats you SHOULD be eating, this book will clear it up! (Also, you will join my mailing list for weekly valuable content!)
Hi I'm James,
For 11 years now, I have been transforming the physiques of hundreds of trainees each year, with my proven coaching systems. By giving 1-1 attention to each and every client, with a focus on personalisation and high quality service, I am able to give quick results, but also create sustainable and lasting changes!
My Online Coaching services are often fully booked out, and I sell my cutting edge training programmes all over the world! Social Media has enabled me to reach out to, educate and motivate literally millions of people across the globe - but my passion will always remain rooted in the direct connection that I always establish with a client.
The challenges that most trainees face, and the obstacles they present are readily overcome with my guidance, and it is common that I see transformations that extend far beyond the “aesthetic”. Many trainees experience improvements in their self-image, their posture and health, as well as their overall sense of well being and self-worth! Truly rewarding for both Coach and Trainee!
✓ Strength Coach
✓ Fat Loss Expert
✓ Experienced Coach
✓ WBFF Pro Athlete
✓ Posing Coach
I have indeed been blessed with an exciting journey through the fitness industry. I had initially qualified from University in 2001 with a bachelors degree in Product Design but after a few years on the corporate ladder I decided it was time to move on and leverage my entrepreneurial mind, and my desire to have a more fulfilling career in health and fitness!
I had worked with a couple of Trainers in the preceding year as I sought to improve my own physique, and found the relationship to be extremely beneficial, making my decision to change my career an easy one.
As such, I began as a humber Personal Trainer in a local LA Fitness, and I was living my dream of working with our members to help them achieve their goals. Whilst focused on my work as a trainer, I was also obsessive about my physique and I was able to make more progress - as I spent more time in the gym generally!
After doing a professional fitness photoshoot in 2010 and then my first amateur competition in 2011, I was truly launched into the industry with my sights set on success. I focused on blogging my journey and posting videos, photos and workout tips on my growing Social Media platforms and saw much growth and engagement from my fans.
Principles of Fat Loss
Discover the diet secrets of the Pros and banish those bad eating habits that are stopping you from getting that ripped physique FOREVER
I'll blow the diet secrets of the PROS wide open.
✓ Diet and nutrition advice from the experts on how to really lose body fat, plus the secret foods that are ruining your training regime
✓ The power of HORMONES (this stuff is solid gold)
✓ The end of your CARDIO confusion
✓ 5 Big DIET myths...destroyed
✓ The number one mistake that guys are making in the gym, and how you can avoid it
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